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Southeast Athletics sells what most retailers don't — uniforms and gear customized team by team, sublimated and screen-printed to order for football, basketball, baseball, softball, and more. That meant the storefront had to do more than list products; it had to let customers design them.
What we built
At the center of the site is a custom Uniform Builder and a matching Hat Builder, letting teams configure sublimated gear directly on the storefront instead of going back and forth over email. We built this on a customized WordPress foundation with a fully integrated payment gateway, so a team can go from designing a kit to paying for it in one continuous flow.
The catalog is organized around the brand partners Southeast Athletics works with — Alleson, Augusta Sportswear, Badger, CCM, Russell, Holloway, and High Five — giving teams a clear path to the manufacturer and product line they already trust.
Key features
- Custom-built Uniform Builder and Hat Builder configurators
- Integrated payment gateway for a seamless design-to-checkout flow
- Multi-brand catalog spanning seven major sportswear manufacturers
- WordPress foundation customized for a product-configuration-heavy storefront
- Store List and account system for repeat team orders
Why it matters
Custom team apparel lives or dies on how easy it is to actually place an order. Turning uniform design into a guided, on-site builder — instead of a back-and-forth email process — was the difference between a slow sales cycle and a storefront that sells itself.